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Google Ads, explained properly
Reference pages rather than news. Written to stay true, and reviewed when the platform changes underneath them.
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ChatGPT Ads credit, explained
OpenAI's credit terms name no amount, no window and no end date. What the framework commits to whatever wave you are in, and the four things only your own email can answer.
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Microsoft Advertising credit, explained
Microsoft publishes no credit amount in any market. What "up to £1,200" is really promising, what unlocks it, and the standby rule that can park a big offer behind a small one for months.
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Free ad credit, explained properly
What the three platforms actually give UK advertisers, what you must spend first, and the four deadlines that decide whether the credit ever arrives.
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Google Ads credit, explained
The flat £400 coupon is gone. Google shows you a set of offers at signup, publishes none of the amounts, and attaches four separate clocks to the one you pick.
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Paid search acronyms, explained
Every acronym you'll meet in a Google Ads account or a monthly agency report, and what each one means for your money. Including the six that decide whether advertising is profitable.
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