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Services
What you actually get
Nothing here is bundled: you pick the services you want.
Flat fees, quoted after a free intro call.
Clients
Route in: pick one
Account audit
For accounts that already exist. A one-off review on a fixed fee, whether you run the account yourself, inherited it, or pay someone else to.
You get the audit document within a week or so. Every finding is ranked by what it's likely to be worth, and says what to change. Then we go through it together on a call. Implement it with me, with your existing provider, or in-house. The document is yours either way, and there's no obligation to buy anything else.
The audit in full: access, what I find most often, and cost →
The audit doesn't repair your tracking.
- Built from scratch, tracking is controlled work: I set the structure, so it's included in a new account build
- Repairing what somebody else configured is forensic. Undocumented tags, duplicate conversions, changes nobody wrote down
- That sits in the conversion tracking audit and repair, and the PPC audit will tell you whether you need it
| Area | What gets checked |
|---|---|
| Tracking | Whether the numbers can be trusted at all. Obvious faults are flagged: duplicate tags, soft actions counted as primary, missing enhanced conversions. |
| Wasted spend | Search terms, placements and audiences with no conversion history. Landing pages and ads that take the click and lose the customer. Keywords priced beyond what the sale is worth. Quantified in pounds per month. |
| Coverage | The other side of the same coin. Search terms already converting that were never added as keywords, and demand in your market the account doesn't bid on at all. |
| Structure | Campaign organisation, match type strategy, budget fragmentation, cannibalisation. |
| Bidding | Whether the strategy suits your conversion volume, and whether targets generate profit or just volume. |
| Ads | Asset coverage, extension usage, message match against landing pages. |
| Competition | Auction insights, impression share lost to budget vs. rank, realistic headroom. |
or
Account setup & campaign creation
For businesses that haven't advertised before, or that want to start again in a clean account.
- Account and billing created in your name, with you as the owner from day one
- Keyword and demand research: what people actually type, how much of it there is, and what a click costs
- Campaign structure built around how you sell, not a template
- Conversion tracking implemented and tested before a penny is spent
- Ad copy and assets written for every campaign. Not before I understand what you sell, how you're positioned, and why someone would pick you over the result above you
- Extensive negative keyword lists in place from the start, preventing wasted spend rather than clearing it up later
- Budgets and bidding set for the learning period, so you know what to expect and when
- A walkthrough of your finished account, so you can understand your new asset
Then, ongoing
Paid search management & optimisation
A flat monthly fee. Your spend can go up or down; my fee doesn't move either way.
Google Ads management in full: the fee model, campaign types and Microsoft Ads →
- Google Ads, Microsoft Ads and ChatGPT Ads, alone or in any combination, with one budget planned across whichever you run
- Weekly search-term review: converting terms promoted to keywords, wasteful ones added to negatives
- Location targeting and ad scheduling: where your customers actually are, and the hours they actually convert
- Audience and remarketing lists, including customer match where you have the data
- Ad copy and asset testing
- Bid strategy selection and target adjustment
- Budget allocation across campaigns and platforms
- Merchant Center and feed work for retailers: titles, attributes, custom labels
- Landing page insights and recommendations. I'll flag what's not working, and suggest actions to increase your conversion rate
- A monthly report covering what changed, what it cost and what happens next, plus a call to talk it through, and my email address in between
Beyond the ads
SEO
The organic results are earned, not bought. This is the work of earning them, starting from the searches that already turn into customers rather than from keyword-tool volume.
- Planned from your Google Ads search terms, or Search Console where there are none
- Crawling, indexing, page speed and structured data put right
- A page for each thing you sell, written or briefed
- Google Business Profile and one set of details for local search
- Links and mentions earned, never bought
- Judged over four months to a year, against a baseline
AI search optimisation
The answer is the organic result: nobody pays for it. This is the work of being one of the businesses AI search names when your customers ask who to use.
AI search optimisation in full: what I check first, what I do and how we'll know →
- ChatGPT, Google's AI Overviews, Gemini and Claude, plus Copilot and Perplexity
- Your customers' questions asked in each assistant before anything changes, then every month
- Search crawlers let through, checked at your CDN as well as in
robots.txt - Indexed in Bing and Google, the indexes the assistants search
- Pages rewritten or briefed so there's something worth quoting
- One description of your business everywhere it appears
Add on when you need it
Conversion tracking audit & repair
Most accounts I pick up already have conversion tracking in place. What they often lack is confidence from anyone in the business that it can be trusted, and more often than not, the sceptics are right.
- A tracking audit: every conversion action and tag accounted for, against your own records
- GA4, Google Ads and Tag Manager repaired, or set up where something is missing
- Enhanced conversions
- Offline conversion import: qualified leads and closed revenue fed back into bidding
- Call tracking: phone enquiries counted as conversions, the same as form fills
Cookie consent & Consent Mode v2
UK cookie rules sit under PECR, the personal data under UK GDPR. Consent Mode v2 tells Google's tags what a visitor agreed to.
- Cookie banner built, or a review of the one you already have
- Consent categories that match what your tags actually do
- Consent Mode v2 wired into Tag Manager, in advanced or basic mode
- A check that no advertising or analytics cookie is set before someone has agreed to it
- A way for visitors to change their mind later, and a record of what they chose
Where the ads run
Three ad platforms to get familiar with. How the budget is split depends on your current setup, what you sell, and how competitive your market is. We'll cover it on the free intro call.
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Google Ads
Search, Shopping, YouTube, Performance Max and Demand Gen, all from one account. The most demand, the most competition, and prices to match. How I manage Google Ads →
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Microsoft Ads
Bing and Copilot, plus partners like DuckDuckGo. Far less volume than Google, but clicks often run about a third cheaper and the audience skews older, desktop and office-based. How I manage Microsoft Ads →
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ChatGPT Ads
Ads appear below ChatGPT's answers, shown only to free-tier users. Live in the UK since June 2026, so nobody has a reliable benchmark yet. How I manage ChatGPT Ads →
Pricing
Quoted after the intro call and sized to the business: a single-location account with one campaign is a different job from a multi-market build, and the fee reflects the work involved. Never a percentage of your ad spend, and you keep your account whatever happens.
Audits and setup
A fixed fee agreed before any work starts. No hourly billing, no scope creep.
Management
A flat retainer, month to month. It doesn't move when your budget moves, and there's no minimum term.
Add-ons
Quoted separately, so you're not paying a retainer for work that only happens once.
What clients say
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★★★★★
Search Lucid has managed our Google Ads from the very beginning, setting everything up from scratch for our services.
We also have call and website tracking set up giving us a clear picture of which leads come through our advertising and help us distinguish new enquiries from existing customers. We currently average around 9 new leads a month from a modest budget that hasn't increased throughout our time working together. We're really pleased with the results and would happily recommend Search Lucid to other businesses
Dan O. via Google -
★★★★★
I worked closely with Harry on two separate occasions, and each time he has been exceptional - very knowledgeable and experienced in what he does.
What I really appreciated about Harry is that he never pushed a particular narrative just to make a sale. He genuinely cared about helping us save as much money as possible while still getting the best results.
I would highly recommend him.
Vas G. via Google -
★★★★★
We really enjoyed working with Search Lucid - they gave us some great advice and support in building out our Google Ads strategy, with clear, practical recommendations that have helped us generate genuine new business leads.
Harry really knows his stuff and is genuinely one of the nicest people we've worked with - approachable, honest and incredibly supportive.
Louise S. via Google -
★★★★★
A very rare find. Someone who can really go deep into company goals and ensure alignment with PPC and wider digital marketing. I actually don’t want to share this review as he’s my secret weapon for growth!
Berian R. via Google -
★★★★★
After using a few different marketing agencies to help my business with Google ads, I can certainly say that Search Lucid had the greatest impact on leads generation. Transparent and informative campaign walkthroughs helped me understand what was going on, I highly recommend to anyone else.
Liam S. via Google -
★★★★★
My experience of Search Lucid is nothing but positive. I was blown away by their meticulous attention to detail and industry expertise which spanned further than just an ‘out of the box’ service. They really went above and beyond. Thank you!
Henry G. via Google -
★★★★★
Expert search engine marketing at a great price. Search Lucid tailored Google Ads campaigns to increase leads with exceptional results. Highly recommended
James E. via Google
Not sure which you need?
That's what the intro call is for. Thirty minutes, free, and a straight answer.